![]() ![]() Tidal’s problems have not been helped by numerous administrative difficulties. Just because Jay Z is a famous musician he expects all of his fans to pony up 10 bucks a month? Raw insanity.” Now if Tidal had a free tier … But it doesn’t. They love their money more than their favourite artists, never forget it. “First and foremost you’ve got to pay for Tidal. The main issue, he added, was that not even Jay Z’s name and hip-hop credentials were enough to make people pay more money to stream music. Unless the artists are all willing to kick in double-digit millions, out of their fortunes, to turn the tide.” Beats Music did not have these deep pockets, and Tidal certainly does not. ![]() Writing in his weekly newsletter, Lefsetz said: “Why was Spotify successful? Because of the deep pockets of the owners, who were willing to lose on the way to winning. Indeed, while Tidal has fallen spectacularly down the app charts in the past month, both Spotify and Pandora have soared to take third and fourth places in the charts, the first time two music streaming services have hit the top four in sales simultaneously – even displacing the addictive game Candy Crush.īob Lefsetz, the leading music critic and industry analyst, said Tidal did not have what it takes to dominate the already crowded streaming market, which is set to get even more congested this year when Apple and YouTube both launch streaming platforms. For this higher subscription fee, Tidal users have access to 25m tracks, about the same number as Spotify, but it also offers a lossless high-fidelity sound quality that its competitors don’t have, as well as HD music videos and music playlists curated by musicians such as Jay Z and Beyoncé.īut music industry commentators have argued that this is not enough to encourage people to part with more than the £4.99 it currently costs for unlimited, ad-free streaming on Spotify or the £9.99 for full premium access. To begin with, Tidal comes with a higher price tag than its rivals, costing $20 a month, and does not have the free, ad-supported option offered by services such as Spotify. It was a view echoed by Keys, who told the press conference: “We’re gathered … with one voice in unity in the hopes that today will be another one of those moments in time, a moment that will forever change the course of music history.”īut despite the celebrity fanfare, the early signs of failure of Tidal may not come as a surprise to many others within the music community who have been more cynical about the service’s prospects. Jay Z said: “We didn’t like the direction music was going and thought maybe we could get in and strike an honest blow and if the very least we did was make people wake up and try to improve the free paid system, and promote fair trade, then it would be a win for us anyway.” Talking about his vision for the service, the multimillionaire rapper said he and his roster of celebrity supporters wanted Tidal to be the first artist-owned music streaming platform that would pay 75% of its revenues back to the music industry (compared with the 50% paid by Spotify and Pandora). Jay Z acquired Aspiro, the company behind Tidal, in March for $56m (£37m), in a takeover bid that was almost rejected by a group of minority shareholders. The news will be an embarrassment to the service, which Jay Z and co-owners including Beyoncé, Jack White and Usher pledged would become a challenger to streaming platforms such as Spotify and Pandora. ![]()
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